ArXotica competes for a much coveted Super Bowl ad

by Sophie Evan on October 3, 2013

Cika Spark of ArXotica, photo by S. Iverson

Cika Spark of ArXotica, photo by S. Iverson

The Yukon Kuskokwim region is gaining national attention through the business savvy of the local Sparck sisters who happen to be triplets. Since 2006 the entrepreneurs have run a cosmetic company, ArXotica, using ingredients from the tundra. Now, they have a chance to win a free commercial for their company, which will be aired during the super bowl and are asking for your help.

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The Intuit business organization has selected ArXotica as a second round finalist, where small businesses are competing nationally for a free commercial to be aired during the next super bowl.

“this is a chance for a small business who would never have the budget to get a big time commercial in the biggest game of the year, so they’re sponsoring a contest where a small business can win a commercial in the super bowl, so that’s what we’re trying to do, we’re trying to be that company,” says Cika Sparck.

In order for ArXotica to win, supporters must log on to the Inuit website and vote for the business of their choice, in this case, ArXotica. The business with the most online votes will win a commercial, which will then be aired during the next super bowl.

“we were just so surprised, shocked and excited that we still have this chance,” says Sparck.

The triplets started their high-end skin care business, ArXotica, which is an amalgam of Arctic and Exotic, which the triplets say describes Cup’ik country. They are the daughters of the late Harold Sparck, and their mother Lucy Sparck of Chevak.

“we would look at the tundra as we were picking and we always knew, we use all this food for everything, we gather, we use it for food, for medicine, what else could we do with it, it’s got to be good for, you know, the skin,” says Sparck.

The sister’s handpick their herb, berry and flower blossoms from the tundra. The ingredients then go to one of the country’s leading product-manufacturing plants, in order to meet rigorous formulating, safety and quality control standards.

The Sparck sisters’ say their goal is to grow a subsistence-compatible business that will change the face of the economy in Western Alaska, and possibly other Arctic countries.

ArXotica was recently awarded by the Calista Corporation as the Business of the Year during their 2013 annual meeting. “quyana ikaiyurluta,” says Spark, which means thank you for helping us.

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